HISTORY
The History of Apart dates back over four decades. In spite of a difficult economic environment, the fierce passion and determination combined with extensive knowledge, skills, and a strong desire to create beauty paved the way for Apart to become a major jewellery brand, leading the Polish market and gradually taking over foreign markets. It is a truly exceptional story.
1977
Back in the early days, Adam Rączyński, master craftsman specializing in goldsmithing and jewellery-making, opens his first workshop.
1983
Adam Rączyński is joined by his brother Piotr Rączyński to further expand the business.
The 80s
Jewellery production output is growing to meet the rising demand from local and foreign markets.
The 90s
With an increased production capacity, an ambitious idea is born to establish an independent distribution network. The brothers focus on making gold jewellery with diamonds.
1997
Apart opens its first store. It has been decorated in line with the latest European interior design trends.
2001
Apart begins collaborating with the most renowned Swiss watchmakers.
2003
The number of stores is growing rapidly. At the time, there are 55 Apart outlets operating across Poland.
2005
Apart completes the construction of a modern head office situated in Suchy Las near Poznań. The previous office is converted to serve production purposes.
2006
Apart’s design and production infrastructure is expanding rapidly. Investments are made in a number of state-of-the-art technologies. Apart receives a prestigious 2006 Marqa Award (currently known as the Polish Brand award), granted by the Rzeczpospolita daily to Poland’s strongest brands. As of today, Apart has received the award multiple times.
2007
Apart partners with the first miss world from Poland, Aneta Kręglicka. Notable for her serene beauty, great class and sophisticated style, she becomes Apart’s Diamond Ambassador. Their collaboration continues until 2011. The beauty queen participates in the first advertising campaign created to the world’s highest standards. It is shot in three metropolises: New York, Paris and Warsaw. Photographed by Marek Straszewski, the original shoot showcases Apart’s luxurious jewellery and beautiful women against a picturesque backdrop of urban landscapes. The campaign receives widespread acclaim and proves remarkably successful.
2009
The Diamond Night of Luxury show is named the Event of the Year by the Twój Styl monthly. For the third time, Apart is named Poland’s strongest brand by the Rzeczpospolita daily. The number of stores exceeds 150.
2010
Apart partners with fashion star Anja Rubik, Poland’s top fashion model. In 2012, Anja Rubik is ranked as on Industry Icon by Models.com. Their collaboration continues until August 2018.
2011
Apart launches a special campaign to pay homage to the timeless beauty of diamonds. It stars Anja Rubik and Sasha Knezevic, photographed by Marcin Tyszka at a number of picturesque locations in Paris (beautiful outdoors and stylish palace interiors). His stunning photographs showcase Apart’s superb diamond jewellery. The campaign is launched during the Diamant Mon Amour gala held in Warsaw’s Łazienki Park.
2012
Apart receives an exclusive right to use the UEFA EURO 2012™ trademarks in its jewellery.
2013
Thirty years after starting their company, the Rączyński brothers celebrate a pearl anniversary. Apart launches a new campaign titled Pearl Anniversary to promote a special line of pearl jewellery.
2013
Apart launches a Swiss timepiece brand Albert Riele. Grounded in a deep passion for the finest watchmaking traditions, the Swiss brand originally conceived in 1881 is restored its former glory and a rightful place among the highest regarded premium watch brands. Today, Albert Riele offers five lines of excellent women’s timepieces with a “Swiss made” marker, encapsulating the fascinating history of the brand and making use of the most sophisticated technologies.
2015
Apart launches a new line of Walt Disney and Star Wars licensed jewellery featuring popular themes and movie characters.
2016
Apart bolsters its sales network, bringing it to the latest industry standards.
2017
Apart celebrates its 40th anniversary. The auspicious occasion is marked with a special campaign starring Kasia Smutniak (for the first time as Apart’s ambassador; their collaboration continues until 2018), Anja Rubik, Kasia Sokołowska and Małgorzata Socha. The breathtaking photo shoot is held in the most iconic Italian towns and locations. It is followed with a publication of an exclusive limited-edition photo book. Apart’s 40th anniversary celebration culminates during the La Notte Italiana gala held in the Grand Theater and National Opera in Warsaw, attended by a host of notable and renowned guests.
2017
Apart completes the expansion of its head office, creating space for modern logistic and office facilities.
2018
The world’s most renowned luxury watch brands are available in Poland’s largest 300-sqm Apart store, located in Galeria Mokotów Shopping Center in Warsaw.
2018
Planning to enter foreign markets, Adam and Piotr Rączyński acquire a Czech jewellery chain store to expand it under the brand name Apart.
2020
Another ground-breaking year in the history of Apart company. This time the firm’s activities were mainly focused on the digital transformation, with an aim to strengthen the brand’s presence in the online area. The process started from the launch of apart.eu logotype. The brand’s online shop accessible under this address has not only broadened its offer, reaching over 17 000 available jewellery products, but also implemented a variety of new functionalities and tools for our Clients. The Visual Search system, offering a convenient way of finding a specific or similar product on the apart.eu website with an image, has been warmly welcomed by the users. The implemented digital solutions were enthusiastically received, encouraging to buy online on apart.eu, even those who were not yet fully convinced to this form of shopping.
2021
In response to the growing interest in gold investments, the Apart Group launches the online store mennica.apart.pl. The e-commerce platform offers gold bars from renowned mints such as C-Hafner in Germany and Valcambi in Switzerland. The core of the assortment consists of gold bullion coins sourced from globally recognised mints, including Austria’s Münze Österreich, the Royal Mint in the United Kingdom, the Royal Canadian Mint, South Africa’s Rand Refinery, the Perth Mint in Australia, and the United States Mint. Gold sales conducted through mennica.apart.pl are supervised by the National Bank of Poland.
2022
The brand introduces new eco-friendly packaging in the Apart.pl online store, underscoring its commitment to sustainable development and reducing environmental impact. These modern, nature-friendly solutions become the new standard, while customers still have the option to choose the classic packaging in Apart’s signature blush-pink tone—combining environmental responsibility with style and elegance.
2023
Apart significantly expands its diamond offering by introducing a collection featuring laboratory-grown diamonds (“lab-grown diamonds” or “lab diamonds”). Created using advanced technology that replicates natural geological conditions, these stones have the same chemical, physical, and optical properties as mined diamonds. Jewellery featuring lab-grown diamonds is designed to unite modern ethical awareness with the timeless elegance that defines the brand.
2024
The brand expands its activity beyond the jewellery segment. Through the Mennica.Apart.pl platform, it engages in dialogue about the future of business, innovation, and sustainable development, becoming a partner of the globally recognised Impact’24 event. This step strengthens Apart’s position as on active participant in key discussions on responsible and forward-thinking approaches to growth.
2025
Apart continues to expand dynamically — in 2025, the company acquires the Jubitom brand. Integrating both companies’ expertise enriches the portfolio with new collections and enhanced shopping experiences, while further strengthening Apart’s position in the jewellery and watch market. This strategic move opens a new chapter in the brand’s history, combining tradition, superior quality, and continued growth.